“Curiosity” A Powerful Motivator?
Hey, have you ever considered the sheer power curiosity holds? Earlier today I was asking a friend of mine (one of my mailing list subscribers) how he initially found his way onto my mail list?
Here’s a quick story of the conversation we had, “I found my way onto your mailing list about a week ago. It was through an article you wrote. The title of the article was unique asking me a question about traffic generation that I never considered, I was so ‘curious’ to know the answer behind this question, I actually read your whole article, I didn’t skim it…”
I asked him why he clicked on the link in the article this was his reply “I wasn’t satisfied with the answer in the article, I needed a more complete answer so logically I looked to your link for more information to satisfy my need to learn this traffic generation method”
As you can see curiosity motivates people to take action. People have a natural desire to satisfy curiosity. Why do you think questions are used the most in sales letters? Curiosity!
If you can persuade people to follow along the desired path with curiosity you have a powerful motivational tool. A great question can skyrocket click thru rates.
I recently learned that asking a question that is not as simple as yes or no is more interesting to people. It makes sense if someone can give an answer t o your question they will be less likely to pursue finding the answer.
Curiosity can be used in many ways, in headlines (a must), in the actual content body and even in the footer. Articles work great for this if you can keep the curiosity of your readers up you will have amazing click through rates.
I’ve even used this in sending emails, twitter, web 2.0 submissions and it works great. Do you want to know more? See, I told you always consider the power of curiosity.
P.S. Curiosity gives you more traffic and more money; you should embrace it and use it to your full advantage.
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Awesome advice Jeff.
One thing to keep in mind with headlines/subject lines is don’t give your prospect a way to exclude him or herself from opening the email just from answering “no” to your curiosity question.
Try to keep your curiosity questions “loaded” enough so that the answer will always lead to the action you desire.
Lance
Very usefull, Thanks