5 Traffic Building Principles Based On Traffic Secrets 2
This article is based on the traffic secrets 2 course by John Reece. The first of the traffic building strategies John advocates is competitive research. He says that the web is the greatest research tool ever invented. With a few easy searches you can find out what your competitors are selling, how they’re marketing their products and services, the price they are charging, where they are advertising, what their main keywords are, who ranks in the first page for these keywords etc
The amazing amount of research you can do feeds into the next on of John’s traffic building strategies called piggy backing. This is basically using the detailed competitive research to find the top products and services, how they are being advertised and where they are getting their traffic from. The concept being you can easily copy what they’re doing and save yourself the time and effort of experimenting with traffic building strategies that aren’t going to work.
The next one of John’s traffic building principles is the good old 80/20 rule. This is no great insight as each entrepreneur advocates this rule, however, there is literally thousands of methods to generate traffic and its so easy to get suckered into something that will squander your time and energy. traffic secrets 2 is great because it shows you how to research and piggy back the 80/20 traffic building strategies that apply to your market.
The next of John’s traffic building strategies is to implement some of these 80/20 traffic building strategies and analyze the results. John’s experience is that its far easier to improve on one of the traffic building strategies that is working than to try something new and unproven.
The final traffic building principle is all about building friendships. In the last few years, the web has developed into a much more social place and John feels that building friendships and giving your visitors a variety of ways of communicating and interacting with you will become more and more significant.
